Whiz Accounting Services | About
top of page
about-banner.jpg

ABOUT US

Naureen Ali, CPA

Naureen Ali

Founder & CEO

With a lifelong passion for numbers and a dream of becoming a CPA since the age of 10, Naureen has built a distinguished career in finance. Holding five degrees including a Chartered Professional Accountant (CPA), Master of Professional Accounting (MPAcc) Certified Management Accountant (CMA, US), and MBA in Finance, Naureen graduated at the top of her batch three times, earning numerous awards, distinctions, and gold medals throughout her academic journey.

 

Boasting over 15 years of diverse experience across Canada and Singapore, Naureen has excelled in public practice, industry, and non-profits. She has experience working with businesses of all sizes, from solo entrepreneurs and small one-person companies to mid-sized firms and large organizations with millions of dollars in revenue. As a Harvard-trained leader, Naureen has participated in prestigious conferences and events at Harvard Business School.

 

In the non-profit sector, Naureen has held senior leadership roles globally, including serving as Finance Director and Committee Head for institutions involved in programs related to economic empowerment, refugee assistance, housing, family mentorship, and career development.

 

Outside of her professional life, Naureen is an internationally exhibited artist with shows in Canada and U.S. and published writer and poet, with a passion for oil painting, poetry, and nature photography. An avid globetrotter and yoga enthusiast, she also enjoys contemporary dance and tennis. Naureen speaks seven languages, including English, Hindi, Chinese (Mandarin) and Portuguese, bringing a rich cultural perspective to all her endeavours.

  • facebook-icon
  • linkdin-icon

Jasmine Hu
Senior Manager

Jasmine profile picture.JPG

Jasmine is a senior accounting professional with over eight years of experience in assurance, year-end financial statements, and tax compliance. She has worked across real estate, logistics, food and beverage, and Indigenous economic development, bringing expertise from both public practice and industry.

​

At Whiz Accounting Services Ltd., Jasmine supports fractional CFO and controller engagements, leading the preparation of year-end financial statements and overseeing corporate and personal tax filings. She works directly with business owners and finance leaders to strengthen internal controls, ensure audit and lender readiness, and improve financial reporting accuracy. Jasmine is known for her strategic insight, technical rigour, and ability to simplify complex accounting and tax matters to support confident, growth-focused decision-making.

​

Outside of work, Jasmine enjoys skiing, running, swimming, and reading. She is fluent in English, Mandarin and Cantonese (Chinese). 
 

what-we-do-bg1.png

Our Mission

At Whiz Accounting, we don't just aim for excellence; we set the standard. We handle all aspects of our clients' financial and accounting needs with comprehensive, end-to-end services, including controllership services, audit preparation, bookkeeping and tax filings. More than just number crunchers, we pride ourselves on delivering innovative solutions tailored to each client's unique financial challenges.

 

Our approach combines advanced technology with expert insights to provide strategic guidance that drives growth and efficiency.  

 

​

about-img2.jpg
Expert CPA
bottom of page